EAT-ing is Tweet-ing June 26th
It started with a Tweet…
Dear @eat_news. My coffee is burnt.
— Oli (@oli) June 25, 2012
…and ended with perfect coffee, and some complimentary cake.
I wasn’t expecting anything when I mentioned the rather horrible coffee from EAT yesterday morning. I was venting. The best I was hoping for was an acknowledgement.
However, the real reason i’m impressed is because EAT didn’t do anything beyond what they normally do in-store, they just started the conversation online. They offered me a (delicious) replacement, and made sure that I head to EAT when I step out for lunch or need a pick me up in the morning.
It can be easy to forget that ‘social media’ is mostly just a chance for a direct conversation with someone. If you’re a brand or business who does this regularly with your customers over a till point, don’t replace what you already know.
~
Dear @yodelonline. Parcels should not be left in the rain. December 20th
Like several other people, I’ve made use of the Internet for Christmas shopping. Its marvellous. I press a button and…
A story about service that makes you smile September 15th
You know that special smiley, tingly feeling you get when someone does the exact thing you want them to when…
How @sw_trains handles the rush hour on Twitter July 2nd
From BBC News: At 15:33, she [Allison Dunn, SW's Social Media Head] tweeted on the official South West Trains Twitter account:…
-
http://www.gonemeta.com George Cathcart (@cafers)