How @sw_trains handles the rush hour on Twitter July 2nd

http://www.bbc.co.uk/news/technology-18547819http://www.bbc.co.uk/news/technology-18547819http://www.bbc.co.uk/news/technology-18547819

From BBC News:

At 15:33, she [Allison Dunn, SW's Social Media Head] tweeted on the official South West Trains Twitter account: “All lines through Wimbledon station currently blocked owing to emergency services dealing with an incident at Wimbledon. More to follow.”

There was a lot more to follow . By the end of the evening more than 150 tweets had been sent out – double the usual number.

Great article about how a train operator uses existing customer service processes to communicate through Twitter, and some of the governance issues they’ve faced internally.

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